RETHINK THE FOOD LABEL

See your food in a new way. Cut through the manufacturers claims and see the real facts for yourself. ClearFood Nutrition Info benefits every consumer from elementary school to nutritional scientist by using a slimmed down easy to understand food label. At it's most basic and effective level, the ClearFood label instantly indicates the nutritional value of a product with a traffic light color scheme. Small children, people with poor sight or literacy and those of us too rushed to read the facts can all quickly analyse nutrition and make healthy decisions based on sound scientific evidence. There's plenty more information available to those that want it. Firstly, the portion size and amount of portions per package are clearly stated. Secondly, the raw facts for six key elements of nutrition are listed; fiber is included for improved digestive health. Finally, the percentage of recommended daily allowance for each element is included; this information allows us to both verify nutritional claims from the manufacturer and to inform the traffic light color of that element. Key information presented in this new way reduces the size of the nutritional facts box making it both easier to understand and more accessible to more people. In fact it's dimensions and clarity make it an ideal candidate for front-of-package labelling, increasing exposure and nutritional knowledge which would lead to more informed, healthy food choices.

Design by: Andrew O'Reilly